Q Using the Strategies each member of the student agency developed, work as a student agency to select five Strategies and write four Tactics for just one Objective. Your final plan will have far more Objectives, Strategies, and Tactics, but this worksheet helps you practice the process. Present this information as a memo to me (business writing format always in this class, not academic writing format). Due to the nature of the information, a bulleted list as shown below is just fine. No Introduction or Conclusion is needed if your agency has been including those. NOTE: Prose counts. Adapted from The PR Campaigns Worktext (Scott, 2021), Worksheet 10B. Objective Include your student agency's Objective here. Strategy 1 Tactics Start with Strategy 1. Paste in Strategy 1, then write a bulleted list of four potential Tactics. Remember the difference between Strategies and Tactics. Consider Tactics for each of these four areas (though your student agency may determine you do not need Tactics in each of these areas): • Written Tactics • Design Tactics • Social Media Tactics • Special Events Tactics Strategy 2 Tactics Start with Strategy 2. Paste in Strategy 2, then write a bulleted list of four potential Tactics. Remember the difference between Strategies and Tactics. Consider Tactics for each of these four areas (though your student agency may determine you do not need Tactics in each of these areas): • Written Tactics • Design Tactics • Social Media Tactics • Special Events Tactics Strategy 3 Tactics Start with Strategy 3. Paste in Strategy 3, then write a bulleted list of four potential Tactics. Remember the difference between Strategies and Tactics. Consider Tactics for each of these four areas (though your student agency may determine you do not need Tactics in each of these areas): • Written Tactics • Design Tactics • Social Media Tactics • Special Events Tactics Strategy 4 Tactics Start with Strategy 4. Paste in Strategy 4, then write a bulleted list of four potential Tactics. Remember the difference between Strategies and Tactics. Consider Tactics for each of these four areas (though your student agency may determine you do not need Tactics in each of these areas): • Written Tactics • Design Tactics • Social Media Tactics • Special Events Tactics Strategy 5 Tactics Start with Strategy 5. Paste in Strategy 5, then write a bulleted list of four potential Tactics. Remember the difference between Strategies and Tactics. Consider Tactics for each of these four areas (though your student agency may determine you do not need Tactics in each of these areas): • Written Tactics • Design Tactics • Social Media Tactics • Special Events Tactics Rubric COMM 3260 SAT Rubric COMM 3260 SAT Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeFormat/Mechanics 4 to >3.2 pts Excellent • Typed • Uses memo format • Proper header block • Well-constructed sentences • No grammar or typing/spelling errors • Outstanding design/layout/neatness • Clear and consistent heading structure • Clear and consistent list design 3.2 to >2.8 pts Proficient • Typed • Uses memo format • Proper header block • Mostly well-constructed sentences • Relatively free of grammar and spelling/typing errors • Good design/layout/neatness • Good heading structure • Good list design 2.8 to >2.4 pts Basic • Typed • Shows some memo format • Partial header block • Some poorly constructed sentences • Some grammar and spelling/typing errors • Poor design/layout/neatness • Poor heading development and consistency • Poor attention to list design 2.4 to >0 pts Inadequate • Format errors or handwritten • No memo format • No header block • Numerous poorly constructed sentences • Multiple grammar and spelling/typing errors • Poor design/layout/neatness • Lack of consistent heading development • Lack of attention to list design 4 pts This criterion is linked to a Learning OutcomeStructure/Organization 4 to >3.2 pts Excellent • Well-organized • Clear background, planning, and recommendations • Ideas are developed in a logical way • Relevant and concisely written 3.2 to >2.8 pts Proficient • Well-organized • Clear background, planning, and recommendations • Ideas are developed • Some irrelevant or redundant information 2.8 to >2.4 pts Basic • Some problems with organization • Weak background, planning, and recommendations • Ideas are somewhat developed • Lacks precision 2.4 to >0 pts Inadequate • Problems with organization • Insufficient background, planning, and/or recommendations • Ideas are undeveloped 4 pts This criterion is linked to a Learning OutcomeApplication 4 to >3.2 pts Excellent • Evidence of reflection on and incorporation of concepts, models, tactics, and tools from class discussions/texts 3.2 to >2.8 pts Proficient • Evidence of concepts, models, tactics, and tools from class discussions/texts 2.8 to >2.4 pts Basic • Minimal evidence of concepts, models, tactics, and tools from class discussions/texts 2.4 to >0 pts Inadequate • No attempt to apply concepts, models, tactics, or tools from readings or class discussions 4 pts This criterion is linked to a Learning OutcomeCreativity 4 to >3.2 pts Excellent • A unique or creative approach is used • Ideas are original, interesting, and engaging 3.2 to >2.8 pts Proficient • A unique or creative approach is used • Ideas are original and interesting 2.8 to >2.4 pts Basic • Lack of uniqueness and creativity • Some ideas are original 2.4 to >0 pts Inadequate • No evidence of uniqueness or creativity • No original ideas 4 pts This criterion is linked to a Learning OutcomeCompleteness/Accuracy 4 to >3.2 pts Excellent • Follows all directions • Content beyond what was required • Specific information and examples used to support points 3.2 to >2.8 pts Proficient • Follows most directions • Did all required content • Accurately presented facts and concepts 2.8 to >2.4 pts Basic • Follows some directions • Did most of what was required • Accurately presented most facts and concepts 2.4 to >0 pts Inadequate • Does not follow directions • Did not fulfill requirements • Understanding of facts or concepts inconsistent or inaccurate 4 pts Total Points: 20 PreviousNext